Name: Danielle Wood
Date: Wednesday 12th February 2014
Format: Healthy Advert Campaign
Working Title: You Are What You Eat
Intended Audience and Age: My intended audience will be children and parents. The children are an audience because they need to learn that eating junk food all the time is not healthy for them. Parent are a target audience because they need to understand that the main person to change the eating habits of children will be the parents and they need to learn the consequences of unhealthy eating.
Medium Used: The medium used will be iStopmotion. I will be using this software to capture the shots of my character moving by taking a snapshot every frame so that once it is finished it will look like my character is moving.
Indication of the Style: The style of the animation will be plasticine models for and advert. The advert will be child friendly is appearance whilst also giving important information to the viewers.
Inspiration: My inspiration came from watching the Chang4Life adverts. Also when I talked to my friends they always said 'you are what you eat sounds like your going to turn into a burger or something'.
Summary of Idea: My idea is of a plasticine person walking into a living room eating a mcdonalds. As the advert continues and the food is eating, the character gradually starts morphing into a combination of burger, fries and person. Over the advert there is a voice over telling the viewer all the risks of unhealthy eating.
Materials/Equipment: The materials needed is plasticine. The software needed is iStopmotion and the equipment needed is a camera and tripod.
Length and Size of Production: The length of my animation will be 30 seconds long as it is long enough to get the information needed across but quick enough that the viewer doesn't get bored.
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